Lyris HQ for Salesforce.com provides a seamless connection between Salesforce.com and the Lyris HQ Email marketing platform. The two-way integration enables marketers to execute their email campaigns using real-time data from their Salesforce.com database. Because contact and lead data resides all in one place of reference (Salesforce.com), you see how your customers interact with your business and act on that customer information in a single system.
The Lyris HQ for Salesforce.com integration allows Salesforce.com users to leverage the features of Lyris HQ from within Salesforce.com. Lyris HQ is a fully featured email-marketing platform with tracking and reporting capacities that go beyond what Salesforce.com offers. Using the Lyris HQ for Salesforce.com integration, you get to: